Info

  • Category 😀Digital Marketing
  • Date :1st Jan, 2020
  • Client :Cloudnosys, Inc
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Case Study: Cloudnosys, Inc

We, the DigitalBoxes, have come far ahead in our journey of achievements, and there’s still a long way to go. Team DigitalBoxes takes pride in its ability to deliver great results, and our track record proves it. Don’t just take our word for it; go through one of our many case studies to see it for yourself.

Who Are We?
DigitalBoxes is a result-oriented digital marketing agency that caters to businesses that need to build, maintain and strengthen their brands. We have been working with multiple clients in the past, and plan to work with many more in the near future.

What Do We Do?
Through creative strategies, clever tactics and strategic approach, Digitalboxes increases your brand awareness, leads, conversions – and thereby sales. We have a knack for increasing organic reach, traffic, and the overall ranking of your website. Our areas of expertise include search engine optimization, paid advertisement, organic promotion, email marketing, as well as conducting and managing webinars among other things.

We carry out a thorough analysis of our clients’ businesses to figure out their strengths, weaknesses, opportunities, and threats. With that, we design and execute a marketing plan that is tailored to their unique needs and fits right in the context.
Take our case with Cloudnosys for example.

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Cloudnosys Intro: 

Cloudnosys is a B2B startup that offers cloud security and compliance solutions to businesses that seek to build and maintain an impenetrable cloud infrastructure. Cloudnosys offers software that makes cloud data management easier, and safer.

Two main products of Cloudnosys are CloudEye and EagleEye. The main features of these products are that they give their user a bird’s eye view of their entire cloud infrastructure, detect threats and compliance issues, and resolve them.

These products offer relief to businesses dealing with large scale data and managing operations on the cloud. They reduce the chances of human error, eliminate the need to micro-manage, make monitoring easier and improve overall cloud security.

Not only that, but these products are updated automatically to include newer compliance policies and laws in their database to keep a user’s cloud infrastructure compliant with current laws, and safe from the emerging threats.

Cloudnosys offers software as a service on a subscription basis. Their goal was to get known in the market and attract businesses that are either planning to or have already gone digital by shifting their business operations to the cloud. Cloudnosys needed good ranking for relevant keywords, brand awareness, traffic to their website, and email marketing to get leads. Here’s what we did for them.

Cloudnosys saw great results while working with us. Our acumen and efforts leveraged their growth, proving this case to be a success in the market.

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Step 01

Target the right audience

DigitalBoxes teamed up with Cloudnosys to help them achieve their goals regarding brand awareness, lead generation and search engine optimization for relevant keywords.

Some of our major promotional activities for Cloudnosys were creating and managing webinars as well as email marketing.
Our main goal was to generate leads so our call to action focused on getting people registered for the webinar. Email marketing served two main purposes, one was to promote the webinar, the second was to drive traffic to their website.

We worked on the search engine optimization of Cloudnosys to increase their ranking and visibility in the search results for the right keywords.

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Step 02

Content Optimization

Our SEO sevices started by identifying the company’s goals, #1 target market, and keyword phrases desired as beginning SEO process steps.

Digital boxes helped boost the quality and quantity of Cloudnosys’s website traffic with effective and efficient SEO practices which resulted in improvement of unpaid results and generated better organic traffic. Our team ensured that Cloudnosys had a lower bounce rate for the right keywords. Keyword research helped us uncover which keywords were most valuable to Cloudnosys. We Optimized Cloudnosys’s content around high-value keywords which helped them get in front of their potential clients or customers.

The result, Cloudnosys website achieved a record number of organic visitors in no time. All thanks to our effective SEO techniques.

Step 03

Directory & Reputation Management

Reviews, ratings, and information listings are all important factors in a customer’s decision process. By managing Cloudnosys’s reputation effectively, we allowed their customers to see them at their best, on the websites they trust and rely on for accurate information.

This may very well be a deciding factor in whether they choose Cloudnosys in the first place, or the competitor down the street. Therefore, it is important to know what customers are looking for on sites like Google Maps and Yelp, and analyse what we can do to improve their online perception.

In order to manage Cloudnosys’s reputation effectively, we made sure we had claimed account ownership on any sites this applies to. In addition to this, we included direct contact information before a customer writes a review, and encouraged loyal customers to write positive reviews about their experiences.

Step 02

Digital Advertising

Social media has become the biggest hub for digital advertising simply because of the large number of users and the ease of audience targeting. It is one of the most important mediums for creating a company’s online reach. Digitalboxes ensured Cloudnosys had a strong online presense by creating effective online campaigns on various social platforms such as Facebook, Linkedin, and Youtube with promotional content and Paid social media ads that helped to leverage promoted posts and reach target audiences.

This helped Cloudnosys increase it’s overall reach and generate more audience and potential clients through social media. Our team uses the best practices and keeps it’s customers up to date with the latest online trends to ensure maximum reach and online presense

Step 03

Dynamic Call Tracking

Dynamic Call Tracking helped DigitalBoxes know exactly where Cloudnosys’s leads were coming from by displaying different phone numbers for unique campaigns and geographic regions.

Dynamic number insertion to display different numbers to different audiences, allowed us to clearly identify where their phone leads are coming from. Instead of tying each number to a different lead source, we associated them with their correct countries.

The Javascript will detect the location of the lead based on IP address, and display the correct number. Whether we wanted to track the lead source or country of origin of an inbound phone call, dynamic call tracking was the best approach.

Step 02

Digital Advertising

Social media has become the biggest hub for digital advertising simply because of the large number of users and the ease of audience targeting. It is one of the most important mediums for creating a company’s online reach. Digitalboxes ensured Cloudnosys had a strong online presense by creating effective online campaigns on various social platforms such as Facebook, Linkedin, and Youtube with promotional content and Paid social media ads that helped to leverage promoted posts and reach target audiences.

This helped Cloudnosys increase it’s overall reach and generate more audience and potential clients through social media. Our team uses the best practices and keeps it’s customers up to date with the latest online trends to ensure maximum reach and online presense

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Step 03

BI/Analytics

DigitalBoxes’s smart BI solutions collect and analyze current, actionable data with the purpose of providing insights into improving business operations. We identified pain points, and offered suggestions to improve the pain points in Cloudnosys’s data as well as creating descriptive and diagnostic analysis of all issues discovered.

Our business intelligence systems are used to maintain, optimize and streamline current operations in order to help improve and maintain operational efficiency and help Cloudnosys increase organizational productivity. Our Business intelligence software offers many benefits, including powerful reporting and data analytics capabilities.

Using BI’s rich data visualization mechanisms like real-time dashboards, we helped generate readable reports that contain relevant, actionable data.

Step 02

PPC Campaign Management

We planned an effective pay-per-click advertising strategy for Cloudnosys. Our advertising through Google AdWords or Bing Ads delivered great returns to Cloudnosys helping them expand their brand globally.

Our Keywords played a vital role in Cloudnosys’s PPC campaigns which were then used to target internet users based on their search query. Once a campaign was set live, the next step was to monitor its performance and optimise it to achieve the objective.

Enlisting the help of direct response marketing specialists is of paramount importance. Some metrics, such as CTR (click-through-rate) and impression share, were available through the AdWords or Bing Ads interface and helped make simple improvements to the campaign, but more sophisticated tracking and analysis helped better identify not only problematic areas, but areas for opportunity. This optimisation process was important and helped Cloudnosys get the most out of a PPC campaign whilst it was live.

Once the subject of the campaign has been decided, the next step is to decide on the keywords of the campaign. Keyword planning tools can help to identify potential keywords, but this list then needs to be narrowed down to fit with budget constraints and the objective of the campaign.

All of this combined contributed to a successful implementation of our marketing strategy and achievement of our primary goals, which were increased brand awareness, reach, leads and conversions

This helped Cloudnosys increase it’s overall reach and generate more audience and potential clients through social media. Our team uses the best practices and keeps it’s customers up to date with the latest online trends to ensure maximum reach and online presense

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Step 03

Finally Get the Result

Our efforts proved to be fruitful as the Cloudnosys website saw organic traffic of whopping 45000 visitors last month. This was the highest mark Cloudnosys ever hit!

We conducted, managed their webinars as well as promoted them by sending out emails to 100,000 potential leads to get the maximum number of people registered.

We created and marketed search engine optimized content for Cloudnosys, along with that, conducted an audit of their website.
Our local SEO practices helped Cloudnosys rank for the right keywords in the right regions. We aimed to increase the visibility of Couldnosys in the U.S.
After website optimization and content marketing, we were able to get Cloudnosys ranked for important keywords like CIS compliance and CloudEye in the US region.

Apart from that, we paid close attention to the international market to ensure Cloudnosys can attract as many people as possible and make them aware of the services they have to offer.

Wrap Up

DigitalBoxes is a digital marketing agency that has helped many startups and businesses achieve their goals. From search engine optimization and driving organic traffic to lead generation and customer acquisition, we do it all!

One of our customers, Cloudnosys is an example of our successful efforts in achieving the set goals and exceeding the client’s expectations.

We helped them rank better, drove a great amount of traffic to their site, managed and promoted their webinars, and ran email marketing campaigns which reached over a hundred thousand potential leads, all through our highly targeted marketing strategies.
We can give you an edge over your competitors by catering to your unique marketing needs. Allow us to audit and analyze your business to find what’s best for your case, and boost your business!

We can create and market your content to manage your on-page as well as off-page SEO. You can get your website audited and optimized according to SEO best practices, and we can help you get quality backlinks.

You can get a lot more than just SEO from us. We can generate leads for you through email marketing. To serve the purpose of brand awareness and lead generation, we can also manage and promote your webinars to help you get popular through valuable content.

Moreover, Digitalboxes has a good amount of experience in managing paid ads to deliver high returns on investment.
Whether its search engine optimization, email marketing, lead generation, social media management or simply growing your digital presence, we are a one-stop solution to all your online marketing needs.

Get in touch now to start your journey to success!