Selected Digitalboxes Work

Strategy is useful.
The work proves it.

Explore selected work across SEO, digital marketing, websites, eCommerce, automation and AI tools. Each project starts with a real business need and is built around the people who will actually use it.

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Selected Work

Genuine projects and practical case studies

Explore website development, SEO, e-commerce, content and automation work. Verified performance figures are used only where supporting records exist. Other case studies focus on completed deliverables and implementation achievements.

Lisa Hugo GoHighLevel website project Client Project

Executive Communication Coach · UAE

Lisa Hugo

A connected GoHighLevel presence supporting coaching services, training, podcast content, webinars and lead journeys.

Achievement: Delivered a responsive website and organised a large collection of service, training and podcast pages into a consistent customer journey.
GoHighLevelWebsiteFunnelsSEO
Visit Website
Selftax UK tax filing website project Verified Results

HMRC Registered Agent · United Kingdom

Selftax

Ongoing SEO, tax content, technical auditing and website improvement support for a UK tax filing platform.

Verified achievement: 12.9K organic clicks and 1.39M impressions across the documented 16-month period.
SEOTax ContentTechnical AuditGSC
Visit Website
Historical Cloudnosys WordPress and Divi website Historical Client Work

Cloud Security SaaS · USA

Cloudnosys · CloudEye

A multi-channel engagement covering product positioning, WordPress, SEO, webinars, LinkedIn and email registration journeys.

Achievement: Built a coordinated digital foundation for a technical cloud-security product across website, search, webinar and email touchpoints.
WordPressDiviSEOWebinars
Geolinks Pakistan website Client Project

Business Services · Pakistan

Geolinks

A WordPress website build created to match the client's requirement for an easy-to-manage business website.

Achievement: Built and structured the client website in WordPress with responsive layouts, clear service presentation and straightforward content management.
WordPressWebsite DevelopmentResponsive Design
Visit Website
A1TaxFiler MTD software website and WordPress blog Verified Early Growth

Making Tax Digital Software · United Kingdom

A1TaxFiler

Custom PHP website development with a separate WordPress publishing platform, technical SEO and MTD content.

Verified achievement: +75.8% active users, +65.1% new users, 2.69K search impressions and 1.5s lab-tested LCP.
Custom PHPWordPressTechnical SEOMTD
Visit Website
Haystayk Charleston neighborhood guide website Under Development

Charleston Neighborhood Guide · USA

Haystayk

An actively developed Charleston neighborhood guide combining local discovery, business listings, technical SEO and UX improvements on WordPress and Listeo.

Current progress: Implemented neighborhood search journeys, indexation controls, local SEO structure and mobile interface fixes while development continues.
WordPressListeoLocal SEOUX
Visit Website
Chicago Knife Works e-commerce store SEO Project

Large Catalogue eCommerce · USA

Chicago Knife Works

Organic-search optimisation across a large WordPress e-commerce catalogue covering products, categories and commercial queries.

Achievement: Established repeatable optimisation standards for product and category pages across a complex catalogue.
eCommerce SEOProduct SEOCategory SEO
Visit Website
KOULEURS Shopify e-commerce store Shopify SEO

Children's Fashion eCommerce · France

KOULEURS

SEO work for an existing Shopify store, focused on keyword research, product and collection optimisation, metadata and commercial search intent.

SEO contribution: Improved product and collection search targeting while preserving the existing Shopify store and brand presentation.
Shopify SEOKeyword ResearchProduct SEOCollection SEO
Visit Website
FRCS Group background screening services website Client Project

Background Screening Services · United Kingdom

FRCS Group

A professional-services website project presenting background screening and due-diligence services to business buyers.

Achievement: Organised specialist screening information into clearer service-led pages and enquiry pathways.
B2B WebsiteService ContentUX Structure
Visit Website
Livemarto e-commerce store eCommerce Build & SEO

eCommerce Store

Livemarto

An e-commerce build covering store setup, SEO, product optimisation and customer-facing improvements across the shopping experience.

Achievement: Built the e-commerce storefront and optimised product content, search visibility and on-site product presentation.
eCommerce DevelopmentSEOProduct OptimisationUX
Visit Website
Digitalboxes AI tools and automation hub Owner-led Product

AI Tools & Automation · Digitalboxes

Digitalboxes Tools

A growing collection of accessible marketing, SEO, content and productivity tools built for practical browser-based use.

Achievement: Turned repeatable agency tasks into usable web tools and automation workflows under one product hub.
AI ToolsJavaScriptAPIsAutomation
Visit Tools
Independent Concept

AI SaaS Landing Page

AI Lead Qualification Platform

A conversion-focused landing-page concept for an AI system that qualifies enquiries before consultation booking.

Concept goal: Explain a complex AI workflow through a simple problem, process, outcome and call-to-action journey.
AI SaaSLanding PageLead Flow
Independent Concept

Local Business AI

AI Local Business Assistant

A landing-page concept for an AI assistant that answers service questions and routes local enquiries.

Concept goal: Show how local-service businesses could reduce repetitive enquiries while preserving human handoff.
Conversational AILocal BusinessUX
Independent Concept

Automated SEO Reporting

AI Website Audit Engine

A product landing-page concept for generating prioritised technical, SEO and UX audit reports.

Concept goal: Present automated diagnostics as an understandable action plan rather than a dashboard of unexplained scores.
Audit AutomationReportingSEO
Evidence policy: numerical results appear only where supporting records are available. Delivery achievements describe completed work and are not presented as traffic, lead, sales or revenue results. AI concept projects are clearly separated from client engagements.
GoHighLevel website, funnels and marketing ecosystem

Lisa Hugo · Executive Communication Coach · UAE

Building a connected digital ecosystem for coaching, training, webinars and thought leadership

Lisa Hugo's digital presence needed to support multiple services and content formats without feeling fragmented. The work combined GoHighLevel website development, funnel architecture, webinar registration, training pages, podcast content, lead journeys, SEO and YouTube support inside one connected environment.

MarketUAE / International
IndustryExecutive Coaching
PlatformGoHighLevel
Primary GoalLead Journeys & Content Scale
40+Podcast and content landing pages organised inside the website ecosystem
MultipleLead, webinar, training and book-related funnels implemented
1 StackWebsite, forms, workflows and funnels consolidated in GoHighLevel
My role

GoHighLevel website development, landing-page architecture, lead-generation funnels, sales funnels, webinar registration, training pages, workflow automation, podcast content structure, SEO support and YouTube optimisation.

The Challenge

The business had multiple offers, training products, podcast content and lead-generation entry points. Without a consistent structure, visitors could easily move between disconnected pages without a clear next step. The challenge was to create one digital system that supported authority, education and conversion.

The Strategy

The website was structured around user journeys rather than isolated pages. Coaching, training, podcast, webinar and book-related content were each given clear pathways, while GoHighLevel forms, funnels and workflows connected those public-facing experiences to lead capture and follow-up.

Website & Content Architecture

  • Responsive GoHighLevel website implementation
  • Service and coaching page structure
  • Training and programme landing pages
  • 40+ podcast/content landing pages
  • Consistent mobile and desktop presentation

Funnels & Lead Journeys

  • Lead-generation funnels
  • Sales funnel support
  • Webinar registration journeys
  • Book-related funnel flow
  • Training opt-in pathways

Automation & CRM

  • GoHighLevel forms and capture points
  • Workflow-connected visitor journeys
  • Lead routing and follow-up structure
  • Centralised page and funnel management

SEO & Content Support

  • On-page SEO support
  • Content hierarchy optimisation
  • Podcast-page discoverability
  • YouTube content optimisation
  • Search-friendly page structure

Digital Ecosystem Built

GoHighLevel WebsiteCore platform
Funnels & Lead JourneysCore workstream
Podcast & Content PagesHigh volume
Workflow AutomationIntegrated
SEO & YouTube SupportSupporting

What the Engagement Achieved

Customer Journey

  • Connected coaching, training, webinar and content journeys under one system
  • Created clearer next-step paths from public content to lead actions
  • Reduced fragmentation between website pages and funnels

Content Scale

  • Structured 40+ podcast/content pages into a repeatable publishing format
  • Made a large content library easier to browse and maintain
  • Supported ongoing thought-leadership publishing

Marketing Infrastructure

  • Centralised website, funnels and workflows in GoHighLevel
  • Created reusable registration and opt-in journeys
  • Supported multiple offer types without duplicating the overall system

Conversion Readiness

  • Aligned landing pages with specific visitor intent
  • Improved consistency between messaging and calls to action
  • Created a stronger base for campaign and content-led lead generation

From Fragmented Pages to One Connected System

Before / Core Need
  • Multiple offer types
  • Large content library
  • Different lead entry points
  • Need for stronger journey consistency
→
Delivered Foundation
  • Connected GoHighLevel website ecosystem
  • Reusable funnel architecture
  • Structured podcast and training pages
  • Integrated lead capture and workflows
  • Consistent next-step journeys

Platforms & Capabilities

GoHighLevel Funnels Workflows Landing Pages Webinars Lead Generation SEO YouTube Optimisation

Evidence note: Public website, training, podcast and funnel pages support the delivery claims. Confidential automation logic, CRM data, email sequences, lead records and commercial performance are intentionally excluded. No unverified lead, sales or revenue result is presented.
Evidence-backed SEO, content and technical optimisation

Selftax · HMRC Registered Agent · United Kingdom

Building sustained organic visibility around high-intent UK tax services

Selftax operates in a competitive UK tax market where users search for specific answers around Self Assessment, Making Tax Digital, VAT, non-resident tax and filing obligations. The engagement combines organic search strategy, technical auditing, tax-content development, analytics and ongoing website improvement while the underlying filing platform continues to evolve.

MarketUnited Kingdom
IndustryTax & Accounting
EngagementOngoing SEO & Growth
Primary GoalOrganic Visibility
12.9KOrganic clicks recorded across the documented 16-month Search Console period
1.39MGoogle Search impressions across the documented 16-month period
+15.8%Click growth in the supplied Search Console comparison period

Organic Search Visibility

16-month Google Search Console performance with verified search visibility results.

Verified Evidence
Earlier period Documented 16-month view Latest period
12.9KOrganic clicks
1.39MSearch impressions
+15.8%Verified comparison click growth
My role

SEO strategy, technical auditing, Search Console analysis, content planning, tax-content optimisation, WordPress improvements, search-intent research, performance recommendations and coordination around the evolving Selftax product ecosystem.

The Challenge

UK tax search is highly competitive and heavily influenced by HMRC terminology, changing deadlines and detailed taxpayer questions. Selftax therefore needed more than generic service pages. The website required broader topical authority, stronger technical foundations and content capable of matching specific user intent throughout the tax-filing journey.

The Strategy

The approach combined technical SEO with practical tax education. Rather than targeting only broad keywords, content was structured around specific filing questions, Making Tax Digital requirements, Self Assessment scenarios and related commercial services while Search Console data was used to identify pages and topics with additional growth potential.

Technical SEO

  • Indexation and crawlability reviews
  • Canonical and metadata checks
  • Heading and page-structure optimisation
  • Internal linking improvements
  • Performance and Core Web Vitals reviews
  • Technical issue documentation for development

Content & Search Intent

  • Self Assessment content development
  • Making Tax Digital topic coverage
  • VAT and taxpayer guidance
  • Non-resident tax content
  • Commercial-intent page optimisation
  • Search Console query and page analysis

UX & Website Improvement

  • Content hierarchy recommendations
  • Service-path improvement
  • Mobile usability observations
  • Conversion-path recommendations
  • Technical weaknesses documented for future rebuild work

Measurement

  • Google Search Console monitoring
  • Long-term organic visibility tracking
  • Top-page performance analysis
  • Comparison-period analysis
  • AI-search visibility monitoring

Engagement Workstreams

Organic SEOCore workstream
Tax Content StrategyCore workstream
Technical SEOOngoing
Analytics & Search MonitoringOngoing
UX & Conversion RecommendationsSupporting

What the Engagement Achieved

Search Visibility

  • Built sustained organic visibility across tax-related searches
  • Recorded 1.39M search impressions across the documented 16-month period
  • Generated 12.9K organic clicks during the same documented period

Content Authority

  • Expanded useful tax-information coverage beyond core service pages
  • Developed content around practical taxpayer questions
  • Strengthened topical coverage around Self Assessment and MTD

Technical Foundation

  • Identified and documented technical SEO weaknesses
  • Improved page-level search signals and indexation quality
  • Created a prioritised backlog for future website improvements

Search Intelligence

  • Used Search Console data to identify high-potential pages
  • Monitored top-performing content and search queries
  • Extended visibility monitoring into emerging AI-search surfaces

Development of the Organic Search Programme

Initial Focus
  • Core tax-service visibility
  • Limited supporting topic coverage
  • Technical weaknesses requiring review
  • Opportunity to improve content structure
→
Current SEO Foundation
  • Broader tax-information ecosystem
  • MTD and Self Assessment topic coverage
  • Ongoing technical SEO process
  • Search Console-led optimisation
  • Documented AI-search visibility

Platforms & Capabilities

WordPress Google Search Console GA4 Technical SEO Content SEO Keyword Research Search Intent Core Web Vitals AI Search Visibility

Evidence note: Search performance figures are based on supplied Google Search Console records. The 12.9K clicks and 1.39M impressions represent the documented 16-month period, while the +15.8% figure belongs to a separate comparison period. Search performance can also be influenced by seasonality, changing tax deadlines, brand demand, product activity and other factors. Proprietary filing-software development, paid advertising performance, lead volume, sales and revenue are not attributed to this SEO case study.

Historical WordPress, SEO and multi-channel SaaS marketing

Cloudnosys · CloudEye · Cloud Security SaaS · USA

Turning a technical cloud-security product into clearer digital marketing journeys

Cloudnosys needed to communicate a specialised cloud-security product to technical and business audiences while supporting education, demand generation and registrations across the website, LinkedIn, webinars and email. During the engagement, the marketing website was built and managed in WordPress using Divi.

MarketUnited States
IndustryCloud Security SaaS
Historical PlatformWordPress + Divi
ProductCloudEye
5+Major marketing workstreams coordinated across website, SEO, webinars, LinkedIn and email
1Connected product-marketing foundation built around CloudEye
HistoricalPortfolio evidence reflects the WordPress and Divi period of the engagement
My role

WordPress and Divi website work, product positioning, SEO, keyword optimisation, webinar support, LinkedIn marketing, email campaigns, registration journeys and coordination of public-facing CloudEye marketing content.

The Challenge

Cloud-security products are difficult to market because the subject is technical, the buying audience can include multiple stakeholders and product value is often hidden behind specialist terminology. The website and campaigns needed to explain CloudEye more clearly while creating practical routes into education, webinar registration and product interest.

The Strategy

The approach connected product education with campaign journeys. The WordPress website served as the central information layer, while SEO, LinkedIn, webinars and email created supporting acquisition and registration touchpoints around CloudEye.

Website & Product Positioning

  • WordPress website implementation
  • Divi-based page development
  • CloudEye product messaging
  • Technical content presentation
  • Landing-page and registration support

SEO & Search

  • Keyword research and optimisation
  • On-page SEO improvements
  • Search-friendly content structure
  • Product and educational content optimisation

Webinars & Registration

  • Webinar promotion support
  • Registration journey planning
  • Landing-page coordination
  • Email-led registration touchpoints

LinkedIn & Email

  • LinkedIn content support
  • Email campaign execution
  • Campaign messaging alignment
  • Educational content distribution

Engagement Workstreams

WordPress WebsiteCore platform
SEO & Search PositioningCore workstream
Product MarketingCore workstream
Webinars & RegistrationCampaign support
Email & LinkedInCampaign support

What the Engagement Achieved

Product Communication

  • Made a specialised cloud-security product easier to explain to prospective buyers
  • Created clearer public-facing CloudEye messaging
  • Improved consistency between website and campaign communication

Marketing Foundation

  • Connected website, SEO, webinar and email activity around one product narrative
  • Created reusable content and registration pathways
  • Supported multi-channel demand-generation activity

Search & Content

  • Aligned technical content with relevant search intent
  • Improved the structure of product and educational pages
  • Strengthened the website's role as the central marketing destination

Campaign Journeys

  • Connected webinar promotion with registration touchpoints
  • Supported email and LinkedIn distribution around educational content
  • Created clearer routes from awareness to registration

From Technical Product to Coordinated Marketing System

Core Challenge
  • Complex cloud-security subject matter
  • Need for clearer CloudEye positioning
  • Multiple marketing channels
  • Need to support webinar registrations
→
Delivered Foundation
  • WordPress and Divi marketing website
  • Clearer product communication
  • SEO and keyword-led content structure
  • Connected webinar and email journeys
  • LinkedIn-supported campaign distribution

Platforms & Capabilities

WordPress Divi SEO Keyword Research Cloud Security SaaS Webinars Email Marketing LinkedIn Marketing

Historical-work note: This portfolio case study represents the WordPress and Divi website and marketing work completed during the engagement. Cloudnosys later replaced that website with a Next.js and React implementation. Current-site development is not claimed. Historical analytics, lead, sales and revenue figures are not presented because approved supporting records are not included in this portfolio version.
WordPress business website development

Geolinks · Business Services · Pakistan

Building a practical WordPress website around the client's preferred platform

The client specifically wanted the website built on WordPress so the business could manage and update its content through a familiar CMS. The project therefore focused on delivering a clean, responsive and maintainable business website rather than introducing a more complex custom stack.

MarketPakistan
PlatformWordPress
ScopeWebsite Development
Primary GoalBusiness Presence
My role

WordPress website implementation, page structure, responsive layouts, service presentation, navigation setup and front-end content organisation.

The Requirement

The client wanted the website on WordPress, with a structure that would be easy to manage after launch and suitable for presenting the company's services clearly across desktop and mobile.

The Approach

The build prioritised a straightforward CMS setup, clear page hierarchy, reusable sections and responsive presentation instead of unnecessary complexity.

Work Completed

  • WordPress website build
  • Responsive page layouts
  • Service-page presentation
  • Navigation and information hierarchy
  • Content-management friendly structure

Delivery Achievements

  • Delivered the website on the client's requested WordPress platform
  • Created a clearer structure for services and company information
  • Provided a maintainable foundation for future updates

Platforms & Capabilities

WordPress Responsive Web Design Website Development Content Structure

Scope note: This case study is presented as a WordPress website-development project. No SEO performance, lead growth, traffic growth or revenue result is claimed.
Verified early growth, technical SEO and web performance

A1TaxFiler · Making Tax Digital Software · United Kingdom

Building the public website, publishing system and early organic-growth foundation for new MTD software

A1TaxFiler needed more than a brochure site. The project combined a custom PHP public website, a separate WordPress publishing environment, technical SEO, responsive QA, MTD-focused content and analytics monitoring so the product could build visibility while the software itself continued to evolve.

MarketUnited Kingdom
IndustryTax Software / Fintech
PlatformCustom PHP + WordPress
Primary GoalLaunch + Organic Growth
+75.8%Active users in the supplied GA4 comparison period
+65.1%New users in the supplied GA4 comparison period
2.69KSearch impressions recorded in the supplied Google Search Console evidence

Verified Early Growth & Performance

Evidence-backed launch-period indicators from GA4, Google Search Console and lab-tested performance records.

Verified Evidence
+75.8%Active users
+65.1%New users
2.69KSearch impressions
1.5sLab-tested Largest Contentful Paint
PHPCustom public website
WPSeparate publishing platform
My role

Custom PHP website development, WordPress blog implementation, technical SEO, on-page optimisation, MTD content structure, responsive QA, Search Console monitoring, GA4 analysis, performance testing and coordination of the public marketing experience around the tax software product.

The Challenge

A1TaxFiler was entering a competitive UK MTD market where trust, clarity and search visibility were important from the start. The public site needed to explain a new software product, support ongoing tax publishing and perform well technically while product development continued in parallel.

The Strategy

The website and SEO foundation were developed together. The public-facing PHP site handled product and service communication, while a separate WordPress environment supported scalable publishing. Technical SEO, mobile QA, metadata, page structure and MTD content were treated as part of the launch architecture rather than post-launch additions.

Website Development

  • Custom PHP public website implementation
  • Responsive page development and QA
  • Public product and service presentation
  • Navigation and mobile usability improvements
  • Separation of marketing site and publishing layer

WordPress Publishing

  • Separate WordPress blog environment
  • Tax-content publishing structure
  • Blog layout and content hierarchy improvements
  • Responsive article templates
  • Search-friendly content organisation

Technical SEO

  • Metadata and canonical review
  • Heading hierarchy corrections
  • Indexation and crawl-readiness checks
  • Mobile navigation and usability fixes
  • Core Web Vitals and performance monitoring

MTD Content & Search

  • Making Tax Digital topic coverage
  • MTD for Income Tax content
  • MTD for VAT content
  • Threshold and compliance guidance
  • Search-intent-led article optimisation

Project Workstreams

Website DevelopmentCore workstream
Technical SEOCore workstream
MTD Content StrategyCore workstream
Analytics & Search MonitoringOngoing
Performance & Responsive QAOngoing

What the Project Achieved

Audience Growth

  • Recorded +75.8% active-user growth in the supplied GA4 comparison
  • Recorded +65.1% new-user growth in the same supplied comparison
  • Established an early audience base around the new MTD software presence

Search Visibility

  • Reached 2.69K search impressions in the supplied early Search Console record
  • Built discoverability around MTD-related content
  • Created a stronger technical base for ongoing organic growth

Performance

  • Recorded 1.5s lab-tested Largest Contentful Paint
  • Improved responsive behaviour across the public site and blog
  • Addressed structural issues affecting usability and search readiness

Publishing Foundation

  • Separated the public PHP website from the WordPress content platform
  • Created a maintainable system for ongoing MTD publishing
  • Aligned content structure with search and user intent

From New Product Presence to Search-Ready Marketing Foundation

Initial Need
  • New MTD software entering the market
  • Need for a credible public website
  • Need for scalable tax-content publishing
  • Technical SEO and mobile issues to address
→
Delivered Foundation
  • Custom PHP public website
  • Separate WordPress publishing platform
  • Technical SEO and responsive improvements
  • MTD-focused content ecosystem
  • Verified early user and search growth

Platforms & Capabilities

Custom PHP WordPress Google Analytics 4 Google Search Console GTmetrix Technical SEO Content SEO Core Web Vitals Responsive QA Making Tax Digital

Evidence note: +75.8% active users and +65.1% new users are taken from the supplied GA4 comparison. The 2.69K search-impression figure comes from supplied Google Search Console evidence, and the 1.5s LCP figure comes from the supplied lab-tested performance record. These figures represent early-stage evidence and should not be interpreted as controlled attribution to a single marketing action. The underlying tax-calculation and filing engine is outside the stated project scope. No unverified lead, sales or revenue result is claimed.
Under-development local platform, SEO and UX case study

Haystayk · Charleston Neighborhood Guide · USA

Developing a neighborhood-first local discovery platform for Charleston

Haystayk is still under active development. The platform combines neighborhood pages, business listings, service discovery, local SEO and mobile UX, with ongoing work focused on making discovery more relevant by location while keeping the site technically clean and scalable.

MarketCharleston, USA
PlatformWordPress + Listeo
StatusUnder Development
Primary GoalLocal Discovery
My role

WordPress development, Listeo configuration, local SEO, neighborhood search logic, indexation controls, mobile UX fixes, technical auditing and ongoing optimisation.

The Challenge

A local discovery site needs to return relevant businesses by neighborhood, avoid indexation noise from account and utility pages, and remain usable on mobile while the listing base continues to grow.

The Strategy

Development is being handled incrementally: improve neighborhood relevance first, control indexation, strengthen local landing pages, fix mobile discovery issues, then continue expanding the platform as listings and traffic grow.

Completed So Far

  • Neighborhood-specific search journeys
  • West Ashley and Downtown Charleston filtering
  • Technical SEO and indexation controls
  • Schema, title and content improvements
  • Mobile search and interface fixes

Current Outcomes

  • More relevant discovery within selected neighborhoods
  • Cleaner indexation by excluding utility and account pages
  • More consistent local landing-page structure
  • Clear development backlog for remaining product issues

Development Workstreams

WordPress / Listeo DevelopmentActive
Local SEOActive
Neighborhood Discovery UXActive
Technical SEO / IndexationActive

Platforms & Capabilities

WordPress Listeo Local SEO Technical SEO UX Indexation

Status note: Haystayk is an active, under-development project. This case study describes work completed so far and does not present the platform as finished. No unverified traffic, membership, lead or revenue growth is claimed.
Large-catalogue e-commerce SEO

Chicago Knife Works · USA

Creating repeatable SEO standards for a complex product catalogue

The engagement focused on organic-search optimisation across products and categories. Website development is not claimed.

SEO scope

  • Product and category optimisation
  • Commercial keyword alignment
  • Metadata and page-copy improvement
  • Internal search and taxonomy review
  • Large-catalogue consistency

Delivery achievements

  • Established scalable optimisation patterns
  • Improved alignment between category pages and search intent
  • Created clearer on-page signals across catalogue templates

The project is presented strictly as SEO work. Performance figures are excluded until approved ranking, Search Console, analytics or revenue evidence is available.
Shopify e-commerce SEO

KOULEURS · Children's Fashion · France

Improving product and collection visibility for an existing Shopify store

KOULEURS was an existing Shopify e-commerce store. My contribution focused specifically on SEO, not Shopify development, with emphasis on commercial keyword targeting, product and collection optimisation, metadata and search-friendly content.

MarketFrance
PlatformShopify
ScopeSEO Only
Primary GoalOrganic Product Discovery
My role

Keyword research, product SEO, collection-page optimisation, metadata improvements, commercial search-intent alignment and content optimisation inside the existing Shopify store.

The Challenge

The store needed stronger alignment between the language used across products and collections and the way potential customers search for relevant children's fashion products.

The Strategy

SEO work focused on commercially relevant search intent while preserving the store's existing brand voice and visual presentation. The objective was to improve discoverability without reframing the project as a Shopify redesign or development engagement.

SEO Work Completed

  • Keyword and search-intent research
  • Product-page optimisation
  • Collection-page optimisation
  • Metadata improvements
  • Commercial content alignment

SEO Contribution

  • Improved alignment between product language and relevant search demand
  • Strengthened consistency across product and collection SEO elements
  • Preserved the customer-facing brand tone during optimisation

Platforms & Capabilities

Shopify SEO Keyword Research Product SEO Collection SEO Metadata Search Intent

Scope note: This is strictly an SEO case study for an existing Shopify store. Shopify theme or store development is not claimed. Performance metrics are excluded because approved supporting analytics are not included.
B2B professional-services website

FRCS Group · Background Screening · UK

Making specialist screening services easier for business buyers to understand

The website needed to communicate professional screening and due-diligence services in a structured, credible and enquiry-oriented format.

Project focus

  • B2B service presentation
  • Information hierarchy
  • Trust-focused page structure
  • Enquiry pathways

Delivery achievements

  • Grouped specialist services into clearer visitor journeys
  • Improved the readability of complex service information
  • Created stronger paths from research to enquiry

This case study focuses on website and content-delivery achievements. No screening-operation, compliance certification, traffic, lead or revenue result is claimed.
eCommerce development, SEO and product optimisation

Livemarto · eCommerce

Building and optimising an e-commerce storefront around products, search and customer usability

The Livemarto engagement covered the e-commerce build itself together with SEO and product optimisation. The work therefore extended beyond auditing: it included creating the storefront, structuring products, improving search readiness and refining the way products were presented to customers.

Project TypeeCommerce
ScopeBuild + SEO
Product WorkOptimisation
Primary GoalStore Readiness
My role

e-commerce website build, product setup and optimisation, SEO, on-page improvements, product presentation, customer-facing UX improvements and ongoing store refinement.

The Challenge

The project required both a functioning online store and a stronger commercial foundation around product presentation and search visibility. That meant development, SEO and merchandising considerations had to work together.

The Strategy

The store was treated as a complete e-commerce journey rather than a collection of product pages. Product structure, customer-facing information and SEO were developed together so the site could support both browsing and search discovery.

eCommerce Build

  • Storefront development
  • Product setup and organisation
  • Customer-facing product presentation
  • Navigation and shopping-path improvements
  • Responsive store experience

SEO & Product Optimisation

  • Product-page optimisation
  • Metadata and on-page SEO
  • Commercial search-intent alignment
  • Product content refinement
  • Search-readiness improvements

Project Workstreams

eCommerce DevelopmentCore workstream
Product OptimisationCore workstream
SEOCore workstream
Store UXSupporting

What the Project Achieved

Store Foundation

  • Built a working e-commerce storefront
  • Organised products into a more usable shopping structure
  • Created a foundation for continued catalogue growth

Product & Search Readiness

  • Improved product presentation and on-page content
  • Applied SEO across relevant store pages
  • Aligned product content with commercial search intent

Platforms & Capabilities

eCommerce Development SEO Product Optimisation On-page SEO UX Product Content

Scope note: This case study covers the e-commerce build, SEO and product optimisation work completed for Livemarto. No unverified traffic, sales or revenue result is presented.
Owner-led AI tools and automation showcase

Digitalboxes Tools · AI and Automation

Converting repeatable marketing tasks into accessible web tools

The tools hub brings together browser-based utilities for SEO, content, images and workflow support, alongside more advanced AI-assisted generators.

Product scope

  • Word counter and slug generator
  • Meta tag and readability tools
  • Image-to-text workflow
  • AI topic and image generators
  • Audit and reporting automation

Build achievements

  • Created reusable tools from recurring agency tasks
  • Organised separate utilities under one discoverable hub
  • Combined front-end interfaces with APIs and automation logic

This is presented as an owner-led technical product, not third-party client work. Usage, lead or revenue figures are not claimed without supporting analytics.
Independent AI landing-page concept

Concept Project · Not Client Work

AI Lead Qualification Platform

A proposed SaaS landing page for turning unstructured enquiries into qualified consultation bookings.

Planned page journey

  • Problem-led hero section
  • Three-step qualification explanation
  • Use cases and integrations
  • Privacy and human-handoff section
  • Demo booking call to action

Portfolio value

Demonstrates SaaS messaging, conversion hierarchy, AI-product explanation and lead-flow design without presenting the concept as a deployed client system.

Independent concept. No client, live deployment or performance result is claimed.
Independent AI landing-page concept

Concept Project · Not Client Work

AI Local Business Assistant

A proposed landing page for a conversational assistant that answers service questions, captures intent and routes enquiries to a human team.

Planned page journey

  • Local-service problem statement
  • Interactive conversation preview
  • Business-hours and handoff logic
  • Service-category use cases
  • Consultation call to action

Portfolio value

Demonstrates conversational UX, local-business positioning and responsible AI handoff design.

Independent concept. No client, live deployment or performance result is claimed.
Independent AI landing-page concept

Concept Project · Not Client Work

AI Website Audit Engine

A proposed product page for an audit engine that converts performance, SEO and UX diagnostics into a prioritised implementation plan.

Planned page journey

  • URL-based audit entry point
  • Visual issue categories
  • Priority and impact explanation
  • Sample report preview
  • Agency consultation pathway

Portfolio value

Demonstrates technical-product messaging, report UX and the ability to translate complex diagnostics into client-friendly actions.

Independent concept. No client, live deployment or performance result is claimed.

Disclaimer:

To respect client confidentiality and NDA agreements, some projects are displayed in an anonymized or representative format. We typically share full portfolios, detailed case studies, and client-specific results upon request with serious or qualified inquiries. Outcomes shown reflect real work and may vary based on scope, industry, and strategy.