AI search optimisation · GEO & AEO
AI Search Optimisation: How to Get Cited by ChatGPT and Google AI Overviews
AI search optimisation, also called GEO (generative engine optimisation)
or AEO (answer engine optimisation), makes your business easy for AI tools
to find, understand and recommend. ChatGPT, Perplexity and Google AI
Overviews build answers from pages they can crawl and trust, so we
structure your content and business facts in a form they can quote.
- Answer-first content: key sections open with a direct answer that an AI tool can lift into its reply.
- Clear business facts: services, prices, locations and credentials stated plainly and consistently across your site.
- Crawler access: we check that OAI-SearchBot, Googlebot and Bingbot can reach your pages, and that you are indexed in Bing, which ChatGPT search partly relies on.
- Third-party presence: reviews and profiles on Google, Clutch and industry sites, which AI tools draw on when they recommend businesses.
- AI visibility tracking: we test the questions your customers ask in ChatGPT and Gemini and track how often your business appears.
No special code required. Google says AI Overviews have no
extra technical requirements. The same clear, well-structured pages that
rank in Google are the ones AI tools cite, so this work strengthens your
regular SEO too.